Four companies, one operating cadence
A four-company merger left disjointed processes and a 15% cross-sell rate. We built a unified playbook and operating cadence across all four entities, with dashboards and C-suite governance.
Our Services
From strategy to execution.
From process to infrastructure.
Dianara operates across four interconnected areas: one connected operating system, not four disconnected service lines.
Commercial Excellence
Build a revenue engine designed to perform.
We help organizations create clarity across their commercial strategy, sales process, pipeline, and customer lifecycle.
Outcome: a more predictable, measurable, and scalable commercial organization.
Operational Excellence
Turn the way work happens into a system.
We map, redesign, standardize, and optimize business processes across functions.
Outcome: less friction, less dependency on individuals, more consistent execution.
Systems & Data Infrastructure
Make your technology work for the business.
Technology should reinforce how the organization operates, not create another layer of complexity.
Outcome: connected systems, reliable information, and better decision-making.
Transformation & Adoption
Make change stick.
Transformation doesn't end when the new process or system goes live. We help organizations embed new ways of working into the organization.
Outcome: transformation that becomes the way the business operates, not another initiative that fades away.
What you can expect
Deliverable examples, across all service areas.
Anonymized past work examples are available for qualified conversations. All materials are safe for external sharing. To request examples, contact [email protected].
Strategy & Revenue Design
- Revenue Growth Diagnostic (current-state assessment framework)
- GTM Strategy Roadmap (ICP, positioning, sales motion design)
- Pipeline Health Framework (stage criteria, KPIs, health scoring)
Operational Excellence
- Process Map & SOP Library (discovery, documentation, playbooks)
- Operating Model Design (roles, responsibilities, governance)
- Workflow Redesign (bottleneck identification, continuous improvement)
Systems & Data Infrastructure
- CRM Object Design Specification (field map, stage logic)
- KPI & Reporting Dashboard (mockup with metric definitions)
- CRM & ERP Adoption Roadmap (rollout plan, training, governance)
Forecast Accuracy
- Forecast Methodology Documentation (commit / upside / pipeline)
- Forecast Accuracy Improvement Framework (diagnostic + roadmap)
- Pipeline Review Template (manager cadence and inspection guide)
Leadership Coaching & Adoption
- Active Management Coaching Framework (behaviors + cadence)
- Leadership Development Curriculum Overview (modules + approach)
- Adoption Tracking Scorecard (metrics, milestones, reinforcement)
Post-Acquisition Integration
- Post-Acquisition Integration Roadmap (90-day plan)
- Cross-sell Opportunity Playbook (portfolio mapping + sales guide)
- Unified Process Design (multi-company harmonization)
Case Studies
Transformation should be measurable.
Four case studies, anonymized for confidentiality. Problem → intervention → outcome.
150%increase in cross-selling
30% → 95%forecast accuracy, within one quarter
15% YoYrevenue increase · 10% faster seller ramp
60%better sales-call execution · 10% YoY revenue
From guesswork to a forecast leadership trusts
Decentralized data and low pipeline visibility drove poor accuracy. We rebuilt pipeline stages around the buyer journey and installed CRM stage gates surfaced in dashboards.
Reversing a $200M revenue decline
A steep YoY decline paired with 55% sales-force turnover. We trained an internal enablement lead and built an onboarding process the client owns, producing revenue by day 90.
40 branches, one standard, local autonomy
Forty service branches each ran their own processes. We implemented a standardized operating framework so each location wins locally while operating consistently.
Results Today. Advantage Tomorrow.
Four practices. One system.
Start with a conversation.
Whether you're preparing for growth, transformation, or AI: start by understanding how your business actually works.